IN BUSINESS, IMAGE IS EVERYTHING

In today's fast-paced business world, image is what makes a company stand out from the crowd. And, most importantly, the image you project during a presentation can make or break your bottom line. Here are some tips that will help make future presentations more effective:

Use Visual Aids
It's a fact - audiences process and retain visuals much faster than text. In a study conducted by the Wharton School of Business in Pennsylvania, presenters who used visuals to reinforce their message increased audience retention five times over!

Know Your Audience
Always be sensitive to cultural traditions and beliefs. Keep visuals simple and organized. Support your message with examples that make the direct benefits of doing business with you clear to your audience.

Choose the Right Media
Overhead projectors and computer presentations are ideal for larger audiences while flip charts and dry-erase boards work best for small groups or brainstorming sessions. Laser pointers are great for highlighting specific items of interest for visual clarity. PA systems or microphones ensure the presenter will be heard in larger rooms or during seminar-style presentations.

Always Leave a Lasting Impression
Burning large presentation files to CD for direct mail campaigns has become a popular way to showcase corporate products and services. Pro Media Organizer, a spectacular new software solution from Fellowes, features a custom digital filing system, CD burning capabilities and easy-to-use label design software so you can package your media like a pro.

For just the labels, MediaFace 4.0 from Fellowes provides experts or novices with unsurpassed CD/DVD label design capabilities, including an extensive image library and easy-to-use, pre-designed templates - you can even add your logo if you like. And, don't forget to put that CD in a Jewel Case; they offer protection and a great look!

When professionalism counts, you need more than a homemade solution to boost your image. Give successful presentations from start to finish with Fellowes!